Price hikes are in the air.

Following Disney, Hulu, and Discovery+’s recent subscription price increases, Netflix is the latest streamer to follow suit.

The global streamer has increased both its basic and premium subscription plans across the U.S., France, and the UK.

Netflix’s basic plan has risen from $9.99 per month to $11.99 per month. (This plan does not include adverts, but notably is now no longer available to new subscribers.)

Netflix premium meanwhile, which offers Ultra HD and allows for four streaming devices at once, has risen from $19.99 per month to $22.99 per month.

Meanwhile, in the UK a basic plan will now cost £7.99 per month, and a premium plan will cost £17.99.

In France, those plans are €5.99 and €19.99, respectively.

Netflix’s ad-supported tier ($6.99 per month in the U.S.) and standard tier ($15.49 in the U.S.) remain the same in those territories.

In a letter to shareholders accompanying its third-quarter 2023 financial results Netflix stated “our starting price is extremely competitive with other streamers and at $6.99 per month in the U.S., for example, it’s much less than the average price of a single movie ticket.”

Added the streamer: “While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more.” Netflix said in a letter to shareholders, accompanying the streamer’s Q3 financial results.

Last week Disney hiked its Premium+ fee to $13.99 per month, while Hulu’s price for an advert-free tier rose to $17.99 per month.

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