Amazon plans to introduce adverts to its Prime Video platform it was revealed today.

The streamer, buoyed by the success of their Thursday Night Football campaign, which sees live football telecasts filled with commercial breaks, is set to introduce similar commercials in U.S., UK, German, and Canadian markets by early 2024.

France, Italy, Spain, Mexico, and Australia will follow suit later in the year.

As yet there are no details on the number or duration of the planned adverts, with Amazon promising commercials will be “limited” and that their goal is “to have meaningfully fewer ads than linear TV and other streaming TV providers.”

However, as commercials tend to run longer and more frequently on US platforms than elsewhere, EU Prime Video subscribers may be surprised by the longer format if a similar roll out is adopted there.

Meanwhile, the streamer is in the process of creating a second payment tier comprising an additional fee of $2.99 per month (US) for those who wish to remain advert free.

Prime Video is the home of The Lord of the Rings: The Rings of Power, The Wheel of Time, The Boys, Reacher, and Citadel, among others.

Apple TV+ now stands alone the only major streaming platform to forego the twin revenue system (subscription and adverts) in favor of a single subscription model.

Follow The Bulldog Edition @TheBulldogEd on X for more TV Scoop this season.